Our profile of Close Up’s Territorial Data (TD) (Market Sales Data Sub-National Level) for Paraguay describes an online tool that tracks pharmaceutical market sales within small territories, allowing segmentation by country, region, district, territory and postal code and evaluation of sales-point coverage. Users can reorganize territories and view metrics such as unit sales, currency, dose, market share, absolute values, growth rates and more, and export reports as Microsoft Excel spreadsheets for offline analysis. Information is collected via a panel of wholesalers, chain and independent pharmacies covering over 95% of total sales in Latin America, with quality-control procedures including validation, cross-checking raw information and comparison to historical data.
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